18km (11 miles) S of St. Gallen; 20km (12 miles) SW of Altstätten
In the rolling, verdant foothills of the Alpstein, south of Lake Constance, the Appenzell district retains some of Switzerland's strongest folklore. However, in recent years, in an attempt to attract the tourist purse, the area has become somewhat self-conscious and commercial about its traditions. Its hamlets contain intricately painted houses whose colorful decorations are distinctive to the region. The inhabitants, proud of their cultural distinctions, sometimes wear folk costumes, which include an elaborate coif with large wings made of a fabric called tulle. Local men are known for their rakish earrings and their habit of going barefoot in the summer.
Appenzell is famous for three reasons: for its baked goods such as pear bread and chocolates, for the artists who adhere to a certain school of naive art (which some observers compare to paintings by the late American primitivist Grandma Moses), and for its status as the yodeling headquarters of Switzerland. For centuries the district was relatively isolated from the rest of Switzerland, but modern roads and trusty cable cars now ferry sightseers across the otherwise inaccessible terrain.
Appenzell's main square, Landsgemeindeplatz, and its main street, Hauptgasse, are lined with traditional painted houses. Here, shops sometimes sell the famous embroidery of the area -- but examine items carefully before you buy, as some embroideries are made in China or Portugal. Appenzell is an excellent base for exploring two nearby peaks, the Ebenalp and Mount Säntis.