Frommer's Review
Originally conceived as a Shriners' temple in 1916, this lavish, block-long Moorish-Egyptian fantasyland ended up as a movie theater when the Shriners realized that their grandiose plan had far exceeded their budget. In 1927, they sold the temple to movie magnate William Fox, who created a peerless pleasure palace. French architect Oliver J. Vinour designed the building, using motifs of the Middle East, including replicas of art and furnishings from King Tut's tomb.
Atlanta's new theater opened in 1929 as a masterpiece of Eastern splendor, its Moorish facade, onion domes, and minarets in exotic contrast to the surrounding Victorian boardinghouses. A brass-trimmed marble kiosk imported from Italy served as a ticket booth. The 140-foot entrance arcade led to a lushly carpeted lobby with blue-tiled goldfish pools. The auditorium was an Arabian courtyard under a twinkling starlit sky that, with state-of-the-art technology, could be transformed to a sky at sunrise or sunset. A striped Bedouin canopy sheltered the balcony, and sequin- and rhinestone-studded stage curtains depicted mosques and Moorish horsemen.
As the show began, a gigantic gilded 3,610-pipe Möller organ rose majestically from its vault, its rich chords accompanied by a full orchestra. A medley of popular songs, cartoons, a follow-the-bouncing-ball singalong, a stage-show extravaganza by a bevy of Rockette-like chorines called the Fanchon and Marco Sunkist Beauties, and a newsreel preceded every main feature. At night, there were dances in the Egyptian Ballroom, designed to replicate Ramses' temple. Even the men's lounge was exotically appointed with hieroglyphic adornments, winged scarab-motif friezes, bas-reliefs of royal figures, and throne chairs.
Unfortunately, the Fox's opening coincided with the Great Depression, and it proved impossible to maintain its opulence. In 1932, the company declared bankruptcy and closed its doors. The theater reopened 3 years later for occasional concerts. By the 1940s, it was a successful concern once more, and in 1947, the Metropolitan Opera began performing here for a week each year -- an offering that lasted 2 decades. An oversize panoramic screen was installed in the 1950s, along with a 26-speaker stereo system. But like monumental movie palaces nationwide, the Fox inevitably declined in the age of television. In 1975, its doors were padlocked once again.
An organization of concerned citizens called Atlanta Landmarks raised $1.8 million and saved the Fox from the wrecking ball in 1978, foiling Southern Bell's plans to purchase and demolish it to make way for a regional headquarters building. Ever since, it's been a thriving entity, featuring Broadway shows, headliners, dance companies, and comedy stars. Best of all, the theater has been restored to its former glory, its fabulous furnishings and fixtures all refurbished or replaced with replicas.
You cannot explore the building on your own, so call to find out when you can take a tour, or come to see a performance in the theater.
Note: This information was accurate when it was published, but can change without
notice. Please be sure to confirm all rates and details directly with the companies in question before
planning your trip.
