Frommer's Review
An exposition showcasing the world's most popular soft drink, World of Coca-Cola sounds like a huge Coke commercial. And it is. But it's also one of the biggest attractions in the city and a must-see for anybody who's ever had a taste of the Real Thing (and who hasn't?). The vast three-story pavilion houses a massive collection of Coca-Cola memorabilia, along with numerous interactive displays, high-tech exhibits, and video presentations.
The self-guided tour begins on the third level, where visitors are greeted by a Rube Goldberg-esque kinetic sculpture called "Bottling Fantasy." Exhibits trace the history of Coca-Cola from its 1886 debut at Jacob's Pharmacy in downtown Atlanta to its current worldwide fame. Highlights include a re-creation of a 1930s soda fountain (a jukebox on the premises plays Coke-themed pop songs of yesteryear like "Sweet Coca-Cola Bush," sung by Shirley Temple); a history of Coke's diverse advertising campaigns (did you know that Maxwell House's "good to the last drop" was originally a Coke slogan?); a video on the making of the "Hilltop Reunion" Coke commercial (it kicked off the "I'd Like to Teach the World to Sing" campaign); print ads featuring screen stars such as Jean Harlow, Claudette Colbert, Clark Gable, and Cary Grant; and an interactive audio exhibit that lets you listen to Coke commercials sung by pop stars. And there's much, much more -- this experience is a total immersion in Coca-Cola.
If you've worked up a thirst going through the museum, you can sample unlimited amounts of 40 Coca-Cola Company beverages at Club Coca-Cola, including 20 international drinks that are not sold in the United States (for example, a pineapple/orange/banana beverage marketed only in Kenya). The kids will go wild, but the drinks are on the house, so what the heck. The tour ends in the first-floor gift shop, which sells a mind-boggling array of Coca-Cola logo items -- everything from T-shirts to Coke polar bears. Allow about 90 minutes to drink it all in. Weekdays are the prime time to visit if you want to avoid long lines. This attraction will be moving to a brand-new, 75,000-square-foot facility in downtown Atlanta, next to the Georgia Aquarium, in mid-2007.
Note: This information was accurate when it was published, but can change without
notice. Please be sure to confirm all rates and details directly with the companies in question before
planning your trip.
