If shopping is more your thing, you'll find plenty of souvenir shops on the Boardwalk and boutiques in many of the hotels; there are also some affordable but chic stores such as White House/Black Market in the Quarter at Tropicana.
Die-hard fashionistas will want to head straight to the Pier at Caesar's (www.thepieratcaesars.com), an upscale retail mecca far more glamorous than could have been imagined here a decade ago. Here you'll find the jewels of Tiffany & Co., the handbags and gorgeous luggage at Louis Vuitton, and men's and women's clothing and accessories at Burberry. It's Sugar is a wonderland of a candy store where there's even a replica of Lucy the Elephant made of millions of jelly beans.
Check out the Atlantic City Outlets -- the Walk, at Michigan and Arctic avenues (tel. 609/343-0387; www.acoutlets.com), is a welcome shopping, dining, and entertainment venue, with excellent Banana Republic, Gap, and Calvin Klein outlets. For the city's famous saltwater taffy (discovered here in 1883 after an ocean storm flooded a candy store), head straight to James Salt Water Taffy, 1519 Boardwalk (tel. 609/344-1519; www.jamescandy.com), which has been in business since 1880; those whose tastes run more to chocolate should make a beeline for Steel's Fudge, 1633 Boardwalk (tel. 888/783-3571; www.steelsfudge.com), the oldest continually operated fudge company in the world.