A Museum -- Cancún is not that big on culture, but one option is the Museo de Arte Popular Mexicano (tel. 998/849-7777), on the second floor of the El Embarcadero Marina, Bulevar Kukulkán Km 4. It displays a representative collection of masks, regional folkloric costumes, nativity scenes, religious artifacts, musical instruments, Mexican toys, and gourd art, spread over 1,370 sq. m (14,747 sq. ft.) of exhibition space. Admission is $10 (£5.50), with kids younger than 12 paying half price. The museum is open daily from 11am to 11pm.
Bullfights -- Cancún has a small bullring, Plaza de Toros (tel. 998/884-8372; bull@prodigy.net.mx), near the northern (town) end of Bulevar Kukulkán. Bullfights take place every Wednesday at 3:30pm during the winter tourist season. A sport introduced to Mexico by the Spanish viceroys, bullfighting is now as much a part of Mexican culture as tequila. The bullfights usually include four bulls, and the spectacle begins with a folkloric dance exhibition, followed by a performance by the charros (Mexico's sombrero-wearing cowboys). You're not likely to see Mexico's best bullfights in Cancún -- the real stars are in Mexico City. Keep in mind that if you go to a bullfight, you're going to see a bullfight, so stay away if you're an animal lover or you can't bear the sight of blood. Travel agencies in Cancún sell tickets, which cost $40 for adults and are free for children younger than 6; seating is by general admission. American Express, MasterCard, and Visa are accepted
An All-Terrain Tour -- Cancún Mermaid (tel. 998/843-6517; www.cancunmermaid.com) offers all-terrain-vehicle (ATV) jungle tours for $72 (£30) per person or $55 (£30) per person if riding double. The ATV tours travel through the jungles of Cancún and emerge on the beaches of the Riviera Maya. The 5-hour tour (including transportation time to the destination) includes equipment, instruction, the services of a tour guide, lunch, and bottled water; it departs daily at 8am, 10:30am, and 1:30pm. The company picks you up at the Plaza Kukulcán.
