In antiquity, Cappadocia included all of central Anatolia, stretching as far as Ankara in the north and Adana in the south. Today the region includes the area in and around a small triangle formed by Ürgüp, Avanos, and Nevsehir, where the canyons are the deepest and the pigments in the rock-cut churches are the richest.
If your time is limited, it's possible to visit the major sites of the area in 2 full days with either your own car or the assistance of a local tour operator. Doubtless, you'll wish you had stayed longer. Tours can be either tailor-made, and therefore more pricey, or selected from a stable of standard issues. Typical day tours include: 1) a visit to the Open Air Museums of Zelve and Göreme, overviews of the valleys from Pasabag and Dervent, a climb up to the top of Üçhisar Fortress, and an optional pottery demonstration in Avanos, and 2) visits to the underground cities of Kaymakli and Derinkuyu and a leisurely 4km (2 1/2-mile) hike through the monastery-rich gorge of Ihlara Valley. Tours may also include horseback riding; more challenging sports such as mountain biking can be easily arranged, but these are generally not advertised.
Operating with the most experience in the region is Argeus, Istiklal Cad. 13, Ürgüp (tel. 0384/341-4688; fax 0384/341-4888; www.argeus.com.tr), which provides expert guidance on Cappadocia and Ankara, as well as destinations throughout Turkey. Regular group tours, including all museum entrance fees and lunch in a restaurant, cost 101YTL ($75) per person for groups of six or more; private tours cost 300TYL ($220) and get cheaper the more people you have. Argeus is also the local representative of Turkish Airlines.
For a more off-the-beaten track experience, contact Cappadocia Tours, Istiklal Cad. 19/9, Ürgüp (tel. 0384/341-7485; www.cappadociatours.com), which is the companion agency to Gamirasu Hotel. Led by Süleyman Çakir, tours and hotel stays will be assured the highest of quality; think visits to local village events and historical hikes lead by Süleyman or a professional archaeologist. Expect to pay 216YTL ($160) per day for between 2 and 10 passengers including the guide and driver. For an additional 34YTL ($25) per person, all entrance fees will be included (these do add up), as well as vehicle expenses and an a la carte lunch, including wine.
Aiming for the middle ground is Stone Park Tourism, Istiklal Cad. 19/E, Ürgüp (tel. 0384/341-8897; fax 0384/341-5348; www.stonepark.com.tr), at about 88YTL ($65) per person per day. As for budget outfitters, they come and go, and vie for your business around the bus station.