Coco Chanel cultivated a tradition of elegance that survives in Deauville and in its smaller and less prestigious neighbor Trouville, on the opposite bank of the Toques. Don't expect flash; in its way, restrained and ever-so-polite Deauville is the most British seaside resort in France.
However, in its heart, Deauville is less English than French. It has even been dubbed "Paris's 21st arrondissement." The crowds here tend to be urban and hip. Deauville is stylish and not (by anyone's definition) inexpensive.
With its golf courses, casinos, deluxe hotels, La Touques and Clairefontaine racetracks, regattas, a yachting harbor, polo grounds, and tennis courts, Deauville is a formidable contender for the business of the upper class. Looking for a charming place to stroll? Head for boutique-lined rue Eugène-Colas, place Morny (named for the resort's founder), and place du Casino.