This seaside town has a pedestrian shopping area between the polo field and the port; the main drags are rue Mirabeau, rue Albert-Fracasse, and the west end of avenue de la République. The leading shops, selling some of the world's most elegant merchandise (with prices to match), cluster on rue Eugène-Colas, place Morny, and place du Casino. At La Cave de Deauville, 48 rue Mirabeau (tel. 02-31-87-35-36), you'll find a wide selection of apple ciders, Calvados, and the apple aperitif known as pommeau.
For an overview of the bounty of the fertile Norman soil, head for the Marché Publique (open-air market) in the place du Marché, adjacent to place Morny. From July to mid-September, it's open daily 8am to 1pm. The rest of the year, market days are Tuesday, Friday, Saturday, and occasionally Sunday. In addition to fruits, vegetables, poultry, cider, wine, and cheese, you'll find cookware, porcelain tableware, and cutlery.