Frommer's Review
Simply Natural is a superb find on Honokaa's main street. I love this charming deli with its friendly staff, wholesome food, and vintage interior. It offers a counter and a few small tables with bright tablecloths and fresh anthuriums. Don't be fooled by the unpretentiousness of the place; I had the best smoked-chicken sandwich I've ever tasted here. The owner's mother proudly displayed the gloriously plump whole chicken, smoked by her neighbor in Honokaa, before slicing and serving it on freshly baked onion bread from the Big Island Bakery. The wholesome menu features flavorful items such as sautéed mushroom-onion sandwich (on squaw, onion, or rosemary bread), tempeh burgers, and breakfast delights that include taro-banana pancakes. Top it off with premium ice cream by Hilo Homemade (another favorite) or a smoothie. The mango-pineapple-banana-strawberry version is sublime.
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