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The northern half of Jeolla-do, Jeollabuk-do (sometimes called "Jeonbuk") encompasses six small cities, including Jeonju and Namwon, Iksan, Gimje, Gunsan, and Jeong-eup. Still, most of its residents live in rural areas. Due to its shallow water, there is almost no good natural harbor. Only Gunsan has a large-scale harbor and ferry terminal. Unlike Jeollanam-do to the south, Jeollabuk-do has virtually no wide, sandy beaches and very few associated islands.

Still, because of its fertile soil, the area has been the primary rice provider for the peninsula for centuries. Its red soil is also supposedly good for your health and can be found in specialized cosmetics and beauty products from the region. Although there aren't any major tourist destinations in the province, there are many national parks, historical areas, and quieter temples.