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The ongoing trend in Las Vegas has been to capture the visitors while they’re walking elsewhere. You turn into this unexpected gap between the Flamingo and the LINQ and boom, you’re no longer on the Strip. Suddenly, you’re on a long, narrow urban thoroughfare, complete with palm trees lining either side of the street, along with stores and restaurants. The latest addition to the Las Vegas skyline, the High Roller, is the anchor of this block. You’ll pass Brooklyn Bowl (p. ###), a spot with great fried chicken that also happens to be a concert venue featuring indie acts, a Goorin Brothers hat shop, and sneaker spot 12amrun (where you can buy limited-edition kicks). Need a cupcake to go? You can purchase one, 24 hours, at the cupcake ATM on the side of Sprinkles, a Los Angeles-based bakery, now on this block. This little stretch has a Miami-vibe to it, which all dissipates once you board one of the pods of the world’s tallest observation wheel to see what surrounds you. That’s okay, you didn’t come to Vegas for that SoFlo feel anyway. Hours vary by store.