This new budget hotel concept, which opened in late 2014, strips out everything you don’t want without losing style and crispness. Sleek, cannily designed rooms (just 11.4 sq. m., or 123 sq. ft.) are tight as airlocks yet refined budget saviors, packing in a platform bed for two with storage underneath, a bright and clean-lined shower/toilet module, well-located power outlets and USB charging ports, a fold-down desk, a lime green chair. It may be inexpensive, the staff won’t do much more than point you toward the check-in kiosk, clean your room, or pour you coffee with a smile, but the Hub is still cutting-edge: You can dim or extinguish the lights, watch TV (movies are free—the Wi-Fi is mercury-fast, too), or turn on the “do not disturb” light using an app, if you wish—which is handy when the room is pitch black. And it likely will be. Along with space and a good phone signal, you give up a window with a view if you stay here. You may have one, but it may be small and frosted over. It’s not a bad thing. Having limited light is a blessing if you arrive with jet lag. And the Hub has a massive up side: It is probably the best-located hotel of any Frommer’s recommends in London. You can grab your breakfast from the inviting downstairs café (£8) and eat it every morning on the steps of the National Gallery in Trafalgar Square, which is a 90-second walk away, or on the Thames, 5 minutes away. By night, the West End theatres and pubs are all around you. Deservedly, the best rates sell out months in advance (book online only)—the Hub is an ideal casual base for exploration.
- Jason Cochran