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You won’t believe the view some rooms have: straight down Westminster Bridge at the Houses of Parliament and Big Ben’s tower, like a floor-to-ceiling fantasy. That view won’t be accompanied by a boutique experience but a business-class formula; this modern, glassy full-service mega-hotel is dominated by a central atrium that feels more like a convention center (the “Internal Facing” rooms get that booby prize; the “Iconic View” rooms get the goods), but that means lots of less-desirable rooms are more likely to be discounted in low season. Studio rooms have microwaves, fridges, and pullout beds, and there’s a dark and soothing indoor pool. And the location, of course, is unbeatable.