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This summer 2013 arrival, a custom build announced by an Art Nouveau sculpture of the Greek goddess of the moon, gets moderate lodging right by providing style without pretension or henpecking guests with extra fees. Quiet, high-design rooms are compact but nonetheless kitted out with twists such as wide beds, mini-kitchens with a third tap for filtered water, a microwave, big glassy bathrooms with rain showers, plenty of power points plus a loaner plug adapter, a half-hour of free national calls a day, and HD TVs that double as music players. Deluxe rooms, at the top of the middle-rate scale, sleep up to four. There’s no restaurant (breakfast can be delivered from the nearby Princi Bakery at prices that aren’t marked up), but all of Soho is heaving right outside your door—reason alone to book here.