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At the forefront of Britain’s powerful green movement, it supplies beauty aids, holistic treatments, massage oils, and even make-your-own-cosmetics ingredients, all cruelty-free, clear of toxins, and naturally formulated. Its products—London’s answer to the New York beauty boutique Kiehl’s—are respected for their quality and ethical standards, and the brand is expanding rapidly across the city. The primary store is squirreled away between Monmouth Street and Shorts Gardens, just northeast of Seven Dials.