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Looking like cubes wearing an ivy buzz cut, this is not a store but a compound of breezy individual boutiques with their own specialties, such as Fred Segal Baggage, Fred Segal Feet, Apothia (beauty products), Ron Herman (trendy sportswear), Ron Robinson (hard-to-find international and L.A. labels, and home and gift items).; and the Fred Segal shop (men’s organic cotton sportswear). Since 1960, the brand has grown from a small jeans shop into an L.A. powerhouse that appears in numerous movies and TV shows—“Clueless,” “Less Than Zero,” “The Closer,”—and whose name has been dropped in many more. Movie stars, in turn, parade through on a regular basis. The merchandise tends toward prices that only a movie star could pay, but affordable items are scattered throughout the shops. A second Fred Segal compound is at Santa Monica ([tel] 310/394-8509).