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This is the fashion equivalent of Ikea—a Swedish brand selling stylish men’s and women’s fashions at affordable prices. Southern California’s first store opened in 2006, and by now you can’t swing a cat without hitting an H&M. Stores can get crowded and the racks messy; get there by mid-morning for the most pleasant shopping. The spacious Beverly Center store, with its extensive selection, offers the most pleasant shopping. The clothes aren’t the highest quality, but they are up-to-the minute; David Beckham has his own line of men’s bodywear.