Greg Norman's Australian Grill

Although it no longer wields the novelty that it did when it first opened in 1999, this is still the most internationally hip, best-designed, and most-prestigious restaurant in Myrtle Beach. It's owned by one of the most visible pro golfers in the world, Australia-born Greg Norman, and is across a saltwater estuary from a Norman-endorsed golf course. It occupies what looks like a mock-medieval watchtower on the Rhine, with a soaring, flatteringly lighted, woodsy-looking interior designed by Norman's former wife. Norman has, since then, generated additional news thanks to his marriage to tennis pro Chris Everett. There's a cigar bar on the premises, an impressive wine list, and a two-fisted, somewhat macho emphasis on nouvelle Australian cuisine. The best choices include any of the succulent cuts of steak or game fish, or the Australian lobster tails, poached in butter. Lunches are less formal, simpler, and less expensive.

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