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When a small group of pioneer investors bought land in Pemuteran in the mid-1980s, they vowed to adhere to the ideals of gentle tourism and to create a hideaway for discerning visitors. Due to its being some 3 to 4 hours drive from the south, this peaceful fishing village has been more carefully developed than similar places in Bali.

Once guests have made the trip once, they tend to return. There is no nightlife, no ATMs, no hawkers on the beach, no jet skis -- just a large bay, good for swimming, and a handful of small resorts each with their own restaurant and some with PADI dive centers. Everyone's goal here is to offer visitors a peaceful respite and some of the best snorkeling and diving in this part of Indonesia.