17km (10 miles) W of Amalfi, 51km (101 miles) W of Salerno, 56km (35 miles) SE of Naples
Hugging a semi-vertical rock formation, Positano is the quintessence of picturesque. Once one of the most exclusive retreats in Italy, this seaside resort has been thoroughly "discovered" but retains its character. Its unique mix of seascapes, colors, art, and cultural life has fascinated many famous artists, from Pablo Picasso and Paul Klee to Toscanini, Bernstein, and Steinbeck. Today, it is a favorite destination of tourists and fashionistas, coming to buy what has become known as "Positano Fashion" from the local designer showrooms and elegant boutiques, and partaking of the cultural life.
