Introduction to Positano

17km (10 miles) W of Amalfi; 51km (101 miles) W of Salerno; 56km (35 miles) SE of Naples

Hugging a semivertical rock formation, Positano is the quintessence of picturesque. Once one of the most exclusive retreats in Italy, this seaside resort has been thoroughly "discovered" but retains its character. Its unique mix of seascapes, colors, art, and cultural life has fascinated many famous artists, from Picasso and Klee to Toscanini, Bernstein, and Steinbeck. Today, it is a favorite destination of tourists and fashionistas, coming to buy what has become known as "Positano Fashion" from the local designer showrooms and elegant boutiques, and partaking of the cultural life.