In a town famous for beach and casual wear, La Brezza, Via del Brigantino 1 (tel. 089-875811), on the shore, has the perfect location for selling its swimsuits, beach towels, and summer clothes. Clothing that's a bit more formal and better suited to a glamorous dinner is at Nadir, Via Pasitea 42-46 (tel. 089-875975). Another sleek fashion option is Carro Fashion, Via Pasitea 90 (tel. 089-875780). The shop at the Hotel Le Sirenuse, Emporio Le Sirenuse, Via Cristoforo Colombo 103 (tel. 089-811468), is presided over by Carla Sersale, who has the town's toniest merchandise, everything from ballerina slippers from Porselli (who designs them for Milan's La Scala) to sexy one-piece bathing suits.
If you're in the market for brightly colored, intricately patterned regional pottery, visit Umberto Carro, Via Pasitea 98 (tel. 089-811596), where the focus is on dishes, cookware, and ceramic tiles. For the best collection of ceramics from the Amalfi town of Vietri sul Mare, head for Ceramica Assunta, Via Cristoforo Colombo 97 (tel. 089-875008), known for its colorful ceramics with fine artisanal decorations.
La Myricae, Via Cristoforo Colombo 27 (tel. 089-875882), has the coast's best selection of antique jewelry, some from the 17th century. There are some excellent buys here in Art Deco jewelry.
