All kinds of small shops and boutiques line the steep streets of Positano, many of them offering the colorful style that has become known as "Positano Fashion" around the world. The small tailoring boutiques of the 1960s, where you could have a dress or trousers made ready for fitting, have evolved into a widely appreciated, specialized craft. Local fashion designers have developed a unique style of colorful garments that are the embodiment of Positano's Mediterranean light and outlook. Wonderful summer clothes and beachwear -- swimsuits are a specialty -- await you in the elegant boutiques, as well as more dressy items. Most of the boutiques line Viale Pasitea. Sartoria Maria Lampo (Viale Pasitea 12; tel. 089-875021) is one of the remaining original 1960s boutiques, and is keeping to its reputation. Other favorites are Pepito's (Viale Pasitea 15; tel. 089-875446); La Sirenetta (Viale Pasitea, 29; and also Via del Saracino 35; tel. 089-811490 or 089-875383); Nadir (Viale Pasitea 44; tel. 089-875975); La Bottega di Brunella (Viale Pasitea 76; tel. 089-875228); and La Tartana (Via della Tartana; tel. 089-875645).
Positano is also famous for its great handmade sandals. Some of the artisan shops will make them for you while you wait. Try La Botteguccia (Via Trara Genoino 13; tel. 089-811824); Costanzo Avitabile (Piazza Amerigo Vespucci 15; tel. 089-875366); Dattilo (Via Rampa Teglia 19; tel. 089-811440); or Todisco (Via del Saracino; tel. 089-875656).
Among the town's many other boutiques, we really like the showroom-workshop of Obrador (Via Cristoforo Colombo 91; tel. 089-811049), an Argentine artist who produces exquisite gold jewelry inspired by antiquity. He will work by commission only.
Positano also has a number of high-quality antiques shops, such as Cose Antiche (Via Cristoforo Colombo 21; tel. 089-811811); Le Myricae (Via Cristoforo Colombo 27; tel. 089-875882), with its splendid collection of Art Deco jewelry; Objets Trouvés (Viale Pasitea 230; tel. 089-811577); and Oggetti di Ieri (Via Cristoforo Colombo 171).
