This upstart offers three reasonably priced walking tours daily from June to mid-September. "Hidden World Reykjavík," at 3pm, relates folklore pertaining to elves, trolls, and the like, with visits to their alleged rocky abodes. Guides for the 6pm "Reykjavík Welcome Walk" (soon to be renamed "Rent a Friend in Reykjavík") present a personal, opinionated outlook on city history and culture. The popular "Haunted Walk of Iceland," kicking off at 8pm, focuses on ghost stories and lingers over the macabre, such as the grave of a 6-year-old accused of being the devil's child. What steers these tours clear of potential corniness is the guides' healthy infusion of modern skepticism. Each tour lasts 1 1/2 to 2 hours, covers about 2km (1 1/4 mile) on foot, and leaves from the Tourist Information Center at Aðalstræti 2. Reservations are recommended, but you can just show up and pay in cash.