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Serrano Hotel Frommer's Highly Recommended

405 Taylor St, San Francisco, CA 94102
Rates from
$128.00+
Frommer's ReviewMap ItPhotos and Video
Location At O'Farrell St, Union Square
Transportation Bus: 2, 3, 4, 27, or 38. Cable car: Powell-Market
Phone 866/289-6561, 415/885-2500
Fax 415/474-4879
Web site www.serranohotel.com
Room Information 236 units
Prices From $128 double; from $300 suite. Rates include morning coffee and tea service and afternoon beverages
Credit Cards AE,DC,DISC,MC,V
In Room Amenities A/C, TV w/pay movies, hair dryer, minibar, free Wi-Fi
Parking Valet parking $40
Pets Pets accepted

Serrano Hotel Review

Los Angeles designer Cheryl Rowley (who also designed the Hotel Monaco) swathed this 17-story 1920s hotel in her trademark vibrant red and added a playful dash of Moroccan flair while preserving the building's Spanish Revival integrity. Original architectural elements dot the colorful lobby, with its whimsically painted beams, high ceilings, large ornate fireplace, and dramatic colonnade. Equally vibrant guest rooms (sometimes small) have oversize windows and high ceilings, cherrywood headboards, terry robes, and theater-themed artwork. Guests can borrow puzzles and board games from the hotel's large game library. The hotel is in the heart of the Theater District, right off Union Square, and is pet friendly.

Facilities:
Restaurant/bar; babysitting by referral; concierge; exercise room; limited room service; sauna; free Wi-Fi in meeting rooms and public spaces

Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.


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Frommer's Star Ratings

Frommer's Recommended 0 stars Frommer's Recommended
Frommer's Highly Recommended 1 stars Frommer's Highly Recommended
Frommer's Very Highly Recommended 2 stars Frommer's Very Highly Recommended
Frommer's Exceptional 3 stars Frommer's Exceptional

About Our System

Frommer's ranks every hotel, restaurant, attraction, shop, and nightlife establishment it reviews for quality, value, service, amenities, and special features using a star-rating scale, an expression of the strong compare-and-contrast opinions that are a brand hallmark.

Other ratings provide stars based primarily on price and amenities; the Frommer's star rating is meant to quantify the kind of intangible, experiential elements that help travelers make informed decisions.

The "baseline" recommendation is zero stars--every hotel, restaurant, attraction, shop, and nightlife establishment that Frommer's chooses to review is recommended; otherwise, we simply wouldn't include it.

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