When I was growing up in Toronto in the 1980s, there were three little words that I dreaded. I heard them on a regular basis, almost daily. And while it's true that plenty of things make an adolescent recoil, the phrase "World-Class City" was my personal horror. It was a mantra that was repeated by Toronto politicians ad nauseam, and it ended up on other people's lips (my friends from Montréal found it endlessly amusing). The fact that local boosters had to prop up Toronto with a meaningless moniker just made me cringe.
Looking back now, it's easier to understand where those three little words came from. Have you been to Toronto? Chances are that even if you've never set foot here, you've seen the city a hundred times over. Known for the past several years as "Hollywood North," Toronto has been a stand-in for international centers from European capitals to New York -- but rarely does it play itself. Self-deprecating Torontonians embody a paradox: Proud of their city's architectural, cultural, and culinary charms, they are unsure whether it's all up to international snuff.
After spending a single afternoon wandering around Toronto, you might wonder why this is a question at all. The sprawling city boasts lush parks, renowned architecture, and excellent galleries. There's no shortage of skyscrapers, particularly in the downtown core. Still, many visitors marvel at the number of Torontonians who live in houses on tree-lined boulevards that are a walk or a bike ride away from work.
Out-of-towners can see the fun side of the place, but Torontonians aren't so sure. They recall the stuffiness of the city's past. Often called "Toronto the Good," it was a town where you could walk down any street in safety, but you couldn't get a drink on Sunday.
Then a funny thing happened on the way through the 1970s. Canada loosened its immigration policies and welcomed waves of Italians, Greeks, Chinese, Vietnamese, Jamaicans, Indians, Somalians, and others, many of whom settled in Toronto. Political unrest in Québec drove out Anglophones, many into the waiting arms of Toronto (that's how my Montréal friends arrived in Toronto in the first place). The city's economy flourished, which in turn gave its cultural side a boost.
Natives and visitors alike enjoy the benefits of this rich cultural mosaic. More than 7,000 restaurants are scattered across the city, serving everything from simple Greek souvlakia to Asian-accented fusion cuisine. Festivals such as Caribana and Caravan draw tremendous crowds to celebrate heritage through music and dance. Its newfound cosmopolitanism has made Toronto a key player on the arts scene, too. The Toronto International Film Festival in September and the International Festival of Authors in October draw top stars of the movie and publishing worlds. The theater scene rivals London's and New York's.
By any measure, Toronto is a great place to be. It has accomplished something rare, expanding and developing its daring side while holding on to its traditional strengths. The World-Class City campaign may have been a world-class flop, but maybe that lingering insecurity is exactly what propels Toronto forward.
