A new tourism ad campaign has been launched for Australia's Northern Territory (the NT), a desert region best known as the home of red sandstone monolith Ayers Rock (or Uluru).
The marketing push has caused a stir on social media because of the slogan, which looks like this:
(photo: Facebook / CU in the NT)
In case you can't see the image on your device, allow us to spell it out for you (so to speak):
"CU in the NT"
Charming.