The Quality Inn International has long been one of the most reliable budget properties off International Drive in Orlando. Harris Rosen bought it back in 1974, and using it as a foundation, built an Orlando hotel empire that now numbers more than 6,300 guest rooms, from dead cheap to business-class luxury.
In a bid to solidify his personal brand name, he has finally gotten around to attaching the Rosen name to his old friend the Quality Inn. Tourists who have gone 39 years knowing it as the Quality Inn must now readjust to its new name: Rosen Inn International. Same owner as always, same rates around $63 a night—just a new name.
With the change is bound to come a lot of property confusion. Along the same stretch of I-Drive, the company now operates the Rosen Plaza, the Rosen Centre, the Rosen Inn at Pointe Orando, the Rosen Inn, and now this new name, the Rosen Inn International. Of the bunch, the last three are the least expensive.
It's so confusing that even Rosen now sticks the street address in each property's URL—perhaps the objective is to benefit from a little cross-brand accidental bookings. The Quality inn is at roseninn7600.com.