(photo: Greater Fort Lauderdale Convention & Visitors Bureau)

Doing its part to attract GLBT travelers and anybody else who prizes diversity and inclusiveness, the Greater Fort Lauderdale Convention & Visitors Bureau has launched a marketing campaign featuring transgender models.

Starting this month, the tourism ads, which can be seen above, are appearing in media outlets aimed at GLBT readers as well as national publications and internet streaming services targeting the population at large. These include the New York TimesUSA Today, Hulu, and Spotify.  

In a press rel ease, tourism officials tout the South Florida city's new campaign as the world's first "to use transgender models in mainstream destination advertising."


Tags: florida, glbt, tourism

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