A new hotel booking website aims to incentivize charitable donations by linking them to discounted rates for rooms.
It's called Kind Traveler and here's how it works: users who donate to a charity through the site get hotel prices that are 10-25% lower than published rates.
The site launched earlier this month with 21 hotels in 11 North American locations. Participating properties—which are vetted to ensure that they're committed to wellness and sustainability—can recommend local charities they support, or Kind Traveler users can donate to global organizations like the American Red Cross and WildAid.
So basically it's a way to get something back for giving back.
