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Landing at LAX this Month? Look for the 407-Foot-Wide Vinyl Record

Now that you may finally use your smartphone camera on flights, let the marketing stunts begin!

All through January, the Forum, a 45-year-old, circular concert venue about four miles east of the northern runway of Los Angeles' LAX, will be capped by a 407-foot-wide vinyl record of Eagles' "Hotel California."

That translates to 5.7 acres of faux record designed to attract the attention of window-seat occupants in the final seconds of their approach to the airport.

Yes, it slowly spins at 17 miles per hour even though there's not a needle and it's not really grooved. The point is the publicity, since the Forum just got a renovation and the storied band is playing gigs there this month.

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Whenever something like this is commissioned, two reactions are rational. You can be impressed, of course, but you can also feel a little bit uncomfortable that money is being spent on stuff like this when there are so many other pressing needs.

And if you're under 30, a third reaction might also be expected: "What's a record?"

Tags: lax, publicity stunts, airports

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