Holiday travel just got a dram cheaper, thanks to a friendly promotion from Maker's Mark.
The Kentucky bourbon distiller has announced that it will reimburse airline baggage fees up to $40 per person through December 31 for participants ages 21 and older who apply. The booze brand has reportedly set aside $50,000 for this promotion, so no more baggage fees will be covered after Maker's Mark reaches that limit.
All you have to do is fill out an online form and upload photos of your airline baggage receipt and government ID. Be sure to black out sensitive info such as your driver's license number or Social Security number. Reimbursement will come in the form of a digital gift card. (See the full set of rules and conditions here.)
Dubbing the promotion "Whisky Flights," Maker's is positioning the offer as a way to transport its product more cheaply by air, since the TSA requires liquids in quantities larger than 3.4 ounces to be checked. But if you read the rules, you'll see that the purchase of Maker's Mark is not required to obtain the luggage fee reimbursement.
Considering that the $40 gifts will tap out when the distillery has dispensed $50,000, this display of holiday spirit (or holiday spirits, as the case may be) is probably cheaper than an all-out advertising campaign and generates some goodwill and free P.R., as in this very post.
So you're welcome, Maker's Mark.
And you're welcome, too, dear reader, because regardless of the motive behind the promo, it could save you a little cash to stuff into your stocking and we could all use that at this time of year.