Tourism in Scotland has grown for the fourth year in a row, and experts think the Starz TV drama Outlander—based on Diana Gabaldon's series of novels about a 20th-century British woman who travels in time to the 18th-century Scottish Highlands—has something to do with the increase. The Association of Scottish Visitor Attractions credits the lush period romance for boosting interest in sites such as Culloden Battlefield and Doune Castle, both of which have served as locations on the show. Many travel companies in Scotland now offer Outlander-themed tours of the pertinent sites as well. Unfortunately, none of them guarantees that you'll be swept off your feet by a brawny lad in kilts.
