Long overshadowed by bigger, glitzier Colorado ski resorts like Aspen Snowmass and Vail, the small, usually understated Sunlight Mountain in Glenwood Springs is making a bid for attention this season with a new lift ticket going for an astronomical $700.
By comparison, peak-season, walk-up lift tickets cost $189 at Vail and $159 at Aspen Snowmass.
In fact, the standard price for hitting the slopes at Sunlight is only $63, in keeping with the place's modest proportions: 680 skiable acres and three chairlifts, as opposed to Aspen Snowmass's more than 5,000 acres and 41 lifts.
So why the so-called "Sunny 700"? For starters, you get more than a ride on the lifts. The package also comes with a pair of handmade Meier skis bearing graphics commemorating Sunlight's 50th anniversary, which the resort is celebrating this season. A soak at Iron Mountain Hot Springs is included, too.
In addition to upstaging the big resorts (and lightly satirizing their exorbitant prices), Sunlight's management hopes the lift-ticket stunt draws vacationers' attention to winter-sports options in Colorado that are more laid-back, local-oriented, and affordable (most of the time).