On August 4, the English seaside resort town of Brighton will open to the public the world's tallest moving observation tower.
Dreamed up by the team behind the London Eye Ferris wheel, the British Airways i360 features a glass-enclosed viewing pod that glides up and down the tower, offering those inside (up to 200 at a time) views of the coast from a height of more than 450 feet.
In addition to holding the record for tallest moving observation tower (its full height is 531 feet), the structure also holds the record for the world's skinniest tower—at its widest point, it measure only 13 feet in diameter.
Rides to the top will take 20 minutes during the day and 30 minutes after 6 p.m., when the pod's bar opens. Tickets, which are already on sale, start at £13.50 for adults and £6.75 for children.