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Richard Branson Touts His New Cruise, But What Is it Like, Asks Arthur Frommer

By Arthur Frommer

Posted on 06/13/2019, 8:00 AM

You can count on Sir Richard Branson to market his new ocean-going cruise ship, the Scarlet Lady, in an utterly unique fashion—and that’s what he has now done.     Springing the funds for a costly, full-page New York Times ad, he has used that extravagant space to appeal to residents of South Dakota, of all places—because, he claims, South Dakota is the only state in America that has not yet...

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