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Arthur Frommer: Prosecution of Fake TripAdvisor Reviewer Raises Questions

By Arthur Frommer

Posted on 09/18/2018, 1:00 PM

The defendant, in a recent criminal prosecution brought in Italy, was a man who operated a company manufacturing fake hotel reviews. Presumably hiring excellent writers, he apparently sent hundreds of fake recommendations to TripAdvisor.com, claiming that particular hotels (at which the writers had never stayed) were outstanding in their service and facilities. For this work, the defendant was app...

Property Gets Around Bad TripAdvisor Reviews By Creating a Second Listing, and TripAdvisor Shrugs

By Jason Cochran

Posted on 12/04/2013, 4:15 PM

Frommer's reader Dave Wyner ran into a troubling problem on the website TripAdvisor.com: A place he stayed had posted two listings to double its exposure. Wyner told us: "Several months ago, in anticipation of a trip to Spain, I began looking for vacation rentals - using TripAdvisor. I found an ad for an apartment in Madrid—it had a couple of "very good" reviews.  We rented the place....

It Now Seems More Probable Than Ever That Some of Those "User-Generated" Reviews Were Written by Hotel Executives, Lauding their Own Properties and Condemning Their Competitors

By Arthur Frommer

Posted on 05/29/2013, 3:45 PM

     A news item richocheting around the Internet tells of a top p.r. executive of Accor Hotels (world's largest hotel chain) who has admitted to writing 100 fake reviews for submission to TripAdvisor, praising his own hotels and castigating his competitors.  The news was revealed by a British p.r. firms called KwikChex, which has set for itself the task of defending hotels and hotel chains ag...

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