Agadir is no shopper's paradise, and apart from La Médina d'Agadir, all shops import their souvenirs from other parts of Morocco. Most of these advertise their goods at fixed prices, though some of them will be up for a haggle should you feel the urge.

The Municipal Market (Marché) is a two-story complex of shops selling all manner of Moroccan-made souvenirs such as leatherwork from Marrakech, ceramics from Fes, and fossils from Erfoud at fixed, though inflated, prices. Round-nosed yellow babouches (slippers) are a specialty of the Souss region and have a thicker sole than normal. Look at paying 250dh for a pair. The concrete building is between avenue des F.A.R. and avenue Prince Sidi Mohammed and is open daily 9am to 7pm.

Close by is the Uniprix supermarket, which sells a large range of fixed-price souvenirs including T-shirts, beachwear and accessories, toiletries, general grocery items, and alcohol. It's on the corner of boulevard Hassan II and avenue Prince Sidi Mohammed and is open daily 9am to 1:30pm and 2:30 to 9pm. Similar supermarkets to Uniprix, only smaller, include Anaprix, on boulevard Hassan II at the junction with rue de la Jeunesse, open 9am to 1:30pm and 2:30 to 9pm daily; Quick Service, in the Tafoukt Complex between boulevard du 20 Août and place al Wahda, open 8am to 8pm daily; and SM Supermarket, Complexe Touristique de Tamlalt, corner of rue des Dunes and Chemin de Oued Souss, open Monday to Thursday and Saturday 9am to 1pm and 4 to 9pm, and Friday 9am to noon and 4 to 9pm.


In 2001, Farah Habibi and her aunt Rachida Bouzendaga joined forces with a women's cooperative from the Berber Aït Baâmran tribe to offer a wide range of products derived from the indigenous argan tree found in the Souss region. Their très chic first-floor shop, Argan House, is located in a back street not far from the tourist area and is decorated with an African-Asian flavor combined with the sultry smells from their selection of essential oils and potpourri. Over a mint tea, Farah, who speaks the best English of these two dynamic ladies and is a combination herboriste and naturopath, will run through the array of different argan products, which include oil for both cooking and massage, bath soaps, creams, and cosmetics. There are also nice-size gift packs and other natural beauty products for sale. On the second floor is a massage room where Rachida specializes in a 2-hour traditional body massage (200dh). The Argan House, 30 rue Moulay Idriss Boutchakat (corner of rue de Fes; tel. 0528/842613 or 0677/812157), is open Monday to Saturday 8:30am to 7pm; hotel visits are by appointment.

On the outskirts of the city on the southern edge of boulevard du 20 Août is the Western-style, air-conditioned Marjane Hypermarket, open daily from 9am to 9pm. It sells everything from groceries and general foodstuffs (including bacon) to cookware and computers. There's also a well-stocked liquor store here that stays open during Ramadan.

Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.