If you've never stayed in a W Hotel, now's the time to change that. Atlanta boasts three W properties, but the downtown locale is the first to be built from the ground up (the others were converted from previous hotels). The W Atlanta - Downtown carries its über-chic theme from its lobby to its rooms, which are bold in design and color scheme (lots of blues and purples). Request a large corner room on a higher floor with soaring views over the city. Like all W Hotels, this one sports a full-service Bliss spa that you should add to your itinerary. The location is convenient to Piedmont Park and a number of great restaurants, though if you prefer to stay on site, you should definitely book a table at Chef Laurent Tourondel's BLT Steak, with a drink at the hotel bar DrinkShop beforehand. There's also the super swanky Living Room, with a DJ spinning tunes and a great cocktail menu, and WETBAR, a rooftop, poolside venue that's open no matter the season or weather (that pool will invite you to kick off your shoes and dive in; it's that gorgeous). In keeping with the brand's "ask and you shall receive" reputation, service here is topnotch. The other two W Hotels are located in Midtown and Buckhead and are equally as impressive.