Bad Ischl has chic shopping, as you'll note if you go along Pfarrgasse. This street comes to an end at the Esplanade, a shaded promenade where the most famous figures in Europe once strolled. Wealthy salt merchants lived along this promenade, and Maximilian, ill-fated emperor of Mexico, was born in a royal dwelling here in 1832.

The former pump room, Trinkhalle, where the fashionable have eaten and drunk since 1831, is in the middle of town on Ferdinand-Auböck-Platz. Many of the buildings on the square are in Biedermeier style. The 1753 Pfarrkirche (Parish Church) was rebuilt when Maria Theresia was empress.

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