43km (27 miles) NE of Alicante, 135km (84 miles) S of Valencia
Before tourists discovered its 6km (3 1/2 miles) of beaches, Benidorm was a tiny fishing village. Now, summer vacationers pour in, and a new concrete hotel seems to be built every day. With its heavy northern European influence, Benidorm has become the most overrun beach town east of Torremolinos. It has both ardent fans and determined detractors.
According to an 1890s guidebook, Benidorm was a "very tranquil place where drunkenness was unknown." Change overcame the resort by the 1970s and 1980s, when it attracted a rowdy, beer-drinking crowd. Today, some 180,000 people a day visit the long beach strip.
After the bad press of the past, city officials are trying to clean up Benidorm and make it more of an upmarket (rather than package-tour) destination. Aiguera Park and its amphitheater exemplify the change. It offers such free cultural activities as dancing, jazz, soul music, and even a Russian choir.
Despite efforts to upgrade its image, Benidorm still has high-rises and economical package tourists. In winter, pensioners from all over Europe, even Russia, fill the villas and small hotels. In summer, however, the place takes on a much more youthful aura. The resort has two fine white-sand beaches.