There’s something a little cynical about selling E.U.-related souvenirs in the home of the European Community, but boy, they sell like hot cakes. Considering the current beleaguered state of political affairs in Europe, it is perhaps surprising that Eurotempo is still thriving; it’s one of the most surprising marketing phenomena of recent years and its popularity is based solely on its ability to flog the European Union’s logo—that famous blue flag with a circle of 12 stars—superimposed on umbrellas, T-shirts, aprons, golf balls, scarves, hats, knives, towels—you name it. But do you really want it?