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When the winemaking company Kavaklidere bought 1,600 acres for a new production center in nearby Gulsehir, it was a signal to the rest of Turkish oenophiles that Cappadocian wine had arrived. Families have been making wines in Cappadocia for centuries; a visit to one of these small producers will get you a double dose of traditional Turkish hospitality. Many of them, plus producers from around the world, convene in Ürgüp for the International Wine Festival held annually in October. Two of the majors offer wine tastings in outposts of their vineyards; a number of wine shops in Ürgüp also arrange tasting events. Stop by Turasan Sarap Evi (on the Nevsehir road in the Esbelli section; tel. 0384/341-4961), May through October daily 8am to 8pm; November through April daily 8am to 6pm. Kocabag (Atatürk Bulv. Göreme Yolu 69, Üçhisar; tel. 0384/219-2979) is a slightly smaller operation with award-winning wines that pack a nice punch.

Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.