Maximiliano Bartolomé Moré, better known as Benny Moré and perhaps most descriptively dubbed "El Bárbaro del Ritmo" (The Rhythm Barbarian), is Cienfuegos' pride and joy. Born in the nearby hamlet of Santa Isabel de las Lajas on August 24, 1919, Moré was probably the greatest Cuban singer and bandleader of his time. He sang and composed in a variety of genres, from mambo to son to cha-cha-chá. Tall and thin, with a velvet-smooth voice, Moré was the epitome of the debonair Cuban bandleader of the '40s and '50s. Although he never enjoyed the overseas success of Xavier Cugat or Pérez Prado, in Cuba, Benny Moré is considered the king. His life and voice were immortalized in the 2006 movie, El Benny. His bronze statue stands on Cienfuegos' main thoroughfare, Prado.
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