Jack A. Weil invented the Western snap shirt in 1946 and headed the company until he died at age 107 in 2008. In the intervening 61 years, everyone from Elvis Presley to Woody Harrelson has worn a Rockmount shirt. Today Weil's grandson Steve Weil runs the business, which sells its signature snap shirts at its historic LoDo warehouse. The 1908 brick building doubles as a museum of Western shirts, and the embroidery is nothing short of artful. The inventory also includes cowboy hats, belt buckles, and scarves.