The hotels of Piazza Santa Maria Novella are frequented by fashion models, rock stars, and blue-chip businessfolk. You can get a taste of that, for a fraction of the price, at this boutique hotel with attitude. Each of the mostly midsize rooms is immaculate, and reflects the hotel’s “warm denim” palette, with retro 1970s furniture, parquet floors, and marble bathrooms. It’s well worth paying 30€ extra for a deluxe room at the front: These have much more space and a view over Florence’s prettiest church facade, Santa Maria Novella itself. Dotted around the hotel, life-size models of superheroes like Captain America add a touch of fun surrealism.