Most organized Jeep tours are in "Super Jeeps," which are not your average 4WD vehicles. These swaggering behemoths can cost upward of $300,000 apiece, with meter-high tires, souped-up engines, and state-of-the-art GPS navigational systems that could guide drivers through a complete whiteout. Super Jeeps are especially gifted at fording rivers and driving on snow. Super Jeep tours offer unmatched privacy, comfort, flexibility, and back-road access, but you'll pay handsomely for the privilege. (If you're on a budget, be consoled that Iceland's customized buses are pretty tricked-out themselves.)
Note: Super Jeep tour brochures all brag about driving "off-road," but this only means the tours venture to remote locations on difficult roads. Off-road driving is strictly forbidden in Iceland (except on some beaches).
Most Super Jeep tours are day-long excursions from Reykjavík. Popular destinations include the Golden Circle, Tþjórsárdalur, Mt. Hekla, Tþórsmörk, Landmannalaugar, and Langjökull. Hiking, snowmobiling, sightseeing, and other activities are usually worked into itineraries. Since the tour group is often just you and the driver, routes can be highly flexible. Prices are typically 18,000kr to 24,000kr ($288-$384/£144-£192) per person for a 9- to 12-hour tour, including Reykjavík pickup and dropoff, but not lunch. For extended tours, count on roughly 36,000kr ($576/£288) per person per day, including meals and accommodation.
The top Jeep tour operators near Reykjavík are Iceland On Track, Grófarsmári 18, Kópavogur (tel. 899-5438; www.icelandontrack.com), Iceland Rovers (tel. 567-1720; www.icelandrovers.is), Mountain Taxi, Trönuhrauni 7c, Hafnarfjörður (tel. 544-5252; www.mountaintaxi.is), Mountaineers of Iceland, Tunguháls 8; Reykjavík (tel. 580-9900; www.mountaineers.is), Safaris, Vallarás 2, Reykjavík (tel. 822-0022; www.safaris.is), and Touris, Frostaskjól 105, Reykjavík (tel. 517-8290; www.tour.is). JRJ Super Jeep Tours, Mánatþúfa, Varmahlíð (tel. 453-8219; www.simnet.is/jeppaferdir) is based near Skagafjörður in northwest Iceland, but can also launch tours from the capital. Safaris is ideal for travelers who want to drive Super Jeeps themselves in guided convoys. Otherwise, very little distinguishes the offerings of these companies.