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Unlike many places, Jamaica is not a big market for escorted tours where you're hauled around on a bus and looked after constantly by a guide. You can, of course, take locally guided tours once you land.

Air Jamaica Vacations (tel. 800/LOVEBIRDS; www.airjamaicavacations.com) is affiliated with the national airline, and these folks know the country well.

The biggest hotel chains and resorts in Jamaica (such as Sandals) also offer package deals. If you know where you want to stay, call that resort about air-and-land packages.

For British Travelers -- ITC Classics, Concorde House, Forest Street, Chester CH1 1QR (tel. 01244/355-300; www.itcclassics.co.uk), offers all-inclusive packages (airfare and hotel) to Jamaica and customizes tours for independent travel. It publishes two catalogs.

Other Jamaican specialists operating out of the U.K. include big Kuoni Travel, Kuoni House, Dorking, Surrey RH5 4AZ (tel. 01306/747-002; www.kuoni.co.uk), and Caribtours, Kiln House, 210 New Kings Rd., London SW6 4NZ (tel. 020/7751-0660; www.caribtours.co.uk) -- a small, very knowledgeable specialist.

Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.