What’s old becomes new again in Las Vegas. The iconic Sahara Hotel shuttered in 2011, and with it, one of the last outward vestiges of vintage Vegas disappeared. In its place, the sleek, sophisticated SLS ushered in the new guard of Vegas resorts, and made everyone take notice of the new things happening north of Wynn.

SLS is part of a chain of hotels that also have outposts in Los Angeles and Miami—if that tells you how trendy this place wants to be. They have big guns behind that mandate: power designer Philippe Starck was at the helm transforming the formerly kitschy Sahara into a temple of modern aesthetics, with edgy design, ornate chandeliers, and plenty of metallic colors throughout the casino floor.

But what they didn’t take into account is the hotel’s location. Sure, if you build it they will come, but the visitors SLS wants to come—the hip, L.A. weekenders, millennials with disposable income, the young and rich who aren’t necessarily celebrities—aren’t filling the place up as fast as management would like. SLS’s nearest neighbors are Circus Circus, Stratosphere, the World’s Largest Gift Shop, and the abandoned Fontainbleu resort project. As a result, the SLS is the swankiest spot on that end of the Strip, but still offers rooms at near-budget prices.

That’s good news for budgeteers as the 325-square-foot rooms (small for the Strip, but average for the area) are as hip as you’d find in any modern boutique hotel in a big city. Platform beds give the illusion that sleepers are floating off the ground. Well-placed, wall-size mirrors—on the walls and the ceilings—make the room feel bigger, while cold metal and white bathroom features make good use of little space, with infinity sinks, and dual-head, glass-enclosed showers. In the “Lux Rooms” the designer juxtaposed classic French chandeliers and wall coverings featuring drawn-on trim, with modern furnishings and a stark white palette.

The Lux Tower itself was taken over by W Hotels as the latest hotel-within-a-hotel concept on the Strip. Though you’re basically staying at the SLS, guests of those specific rooms can enjoy exclusive amenities such as a private rooftop pool deck and its own 24-hour fitness center.

Many of the restaurants came under culinary director chef José Andrés, whose Bazaar Meat quickly became one of the most talked-about restaurants in town. Los Angeles imports Cleo and Umami Burger have also been a big hit with guests.

Now that SLS is built, it just needs some time for everyone to come.