Nearly all the hotels in Latacunga fill up every Wednesday night, and often on Thursday night too, due to the Thursday market in Saquisilí). On these nights, and during the Mama Negra festivities, it's absolutely imperative that you have a reservation.
Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.