Although it follows the form of a typical town house hotel (rooms of various sizes, mostly small; stairs instead of lifts), it dares to have a strong sense of style and doesn’t stint on hospitality. An ocean of white paint has been applied to every surface, and a futuristic glass-floored bridge was constructed at great expense to link the ground-floor sitting area (stop by the free espresso machine) with the light-drenched kitchen and dining area. The bathrooms, with cylinder sinks and pleasingly detailed tilework, bear little resemblance to the dated closets on offer at the competition. You won’t spot a yard of chintz, although Ikea is well represented. Down the street at 82 Ebury, it rents a few more “Studio” rooms with compact self-catering kitchens that can be slightly cheaper.