This funky luxury hotel is packed into one of the oddly shaped points on the Seven Dials intersection, and the resulting jigsaw leads to some fun and surprising room configurations. It also means you’re delightfully close to the city’s best shopping, dining, and entertainment. There’s a real boutique hotel feel, from the sassy art and richly draping, velvety soft goods to the fact your HD screen runs off Apple TV technology. Deluxe rooms come with free movie, Wi-Fi, and a daily cocktail, but often the Standard rooms, £50 cheaper, are priced incredibly well for the area.